Article Name
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Introduction |
Keeping in Touch Pays Off!
By David Little |
Do you want to know the secret of increasing your conversion rate massively but without spending a fortune?
Have you ever wondered why so many successful businesses are forever bombarding you with emails or mail shots (or in some cases phone calls)? |
Recruiting The Right Person - The Missing Piece In The Jigsaw?
By Steve Lane |
Everyone involved in recruitment is aware that a person’s knowledge, skills and experience, together with them having the right qualifications, are key considerations when determining a candidate’s suitability for a role. However, there is often a piece missing from the jigsaw! - Their Behaviour! |
There’s no ‘I’ in Team……
What Nonsense!
By Tony Jones |
How many ‘Team Effectiveness’ courses or workshops have you been on or seen where this statement is used?! |
How Can Niche Marketing Grow Your Business?
By Paul Doyle |
Start by defining precisely your speciality – the what of your business, typically this will encompass areas such as: your expertise, advice, methods, services, products. Now define the who of your business, the target market from which the majority of your clients come from, review your existing client base to determine if there are any common or shared features. This could be industry sector, size of company, location etc. |
What is Really Going on With the Economic Downturn?
By Ross Denton |
What is really going on with the economic downturn and how do I manage my business most successfully in this current environment? This is the question I am hearing over and over again from business owners and managers, from corporates to one man bands. |
I Would Have Asked, but...!
By Sean Meeghan |
This short article was prompted by a statement made by a friend in a seminar he gave at a recent networking event. |
Why Staying in Bed is not the Best Way to Deal with The Recession!
By Andy Key |
Pulling the duvet firmly over your head and pretending the big bad world isn’t really there might work when you’re 7, but by the time you’re 47 it’s just not an effective strategy any more. The monsters just don’t go away; indeed, they get uglier. |
2009 New Year, New Goals
By Steve Lane |
New Year… New Challenges… New Goals?
At the end of a year and the start of a new one, and at a time when the economic climate may well be causing a few sleepless nights, you might be thinking it is a good time to take a ‘big picture’ look at your business. |
The Economic Storm
By Walter Gregg |
The Economic Storm and How to Get Through it - Surviving and thriving in a recession by Walter Gregg |
The Bad News and
The Good News
By Pradeep Mohile |
We are going to live through the worst economic times since the Thirties Depression. And very possibly worse than that. Don’t believe what you hear on Bloomberg and CNBC: most of the people on them have vested interests in talking up the markets. That is, if they know what they’re talking about... |
Don't know what you DO know???
By Leigh Dorling |
In many companies information and knowledge exists in many forms but for some reason it’s not shared. Leveraging the knowledge that exists in a business could be the difference between success and failure; acting before it’s too late; creating a competitive advantage by the reapplication of existing knowledge. |
You Can Get Away with
Murder BUT …
by Hitesh Kanabar |
In business you cant get away too long with a poor strategy. In this article we’ll look at one of the critical success factors for long term business health – business strategy, or more appropriately choosing and backing the right business strategy. |
Reaching The Plateau
By Cyril Dunworth |
We all know that if we are to run a marathon we need to train diligently to become fit enough to complete the gruelling race. Once we have completed the marathon we have a choice. We can stop training and be proud of the fact that we once completed a marathon. Or we can strive to improve our placing or our time in the next race... |
Tough Times
By Chris Self |
I don't know how any one else feels but when I look back on the past year I am somewhat surprised to find that the world has leaped into a financial crisis. You may have seen this coming and have prepared your business to survive in tough times, whereas others of us may be unprepared, in either event we have two choices... |
Customer Loyalty
Is
The Key
By John Brayford |
What is clear is that customers rarely leave you because of price. In fact anything up to 85% of your customers may not be price sensitive at all. Around 10% will leave you for a competitor's offer, however 70% will leave you if you are perceived to be indifferent to them... |
Financial Performance
and Security
By Murray Schofield |
Usually shrinkage issues are concentrated in two main areas, either customer or staff theft. As a rule people tend to focus the majority of their security budget on the retail area and forget the other potentially more financially damaging areas, the office, back door or receiving... |
The Science Behind
Referral Networking
By Andy Willmore |
Why is it that many small business owners are bombarded by invitations to a myriad of networking events? Well, like many things in business, a numbers game... |
An Uncertain Business
World – How Do I Cope?
By Martin Dobbs |
We are now operating in an uncertain world and, for some business owners, this will be the first time that they have experienced the challenges that a slow down brings and they may well be wondering what they should be doing to cope... |
Complaints Can Benefit
Your Business!
By David Maloney |
As the economy tightens and business becomes ever more difficult, you probably think the last thing you need is a customer with a complaint... |
The Pygmalion Effect
By Richard Dickinson |
Pygmalion was a king in Greek mythology. He was also an exceptional sculptor who envisioned an image of a beautiful woman. Such was his picture of beauty that he was able to create an ivory statue of her...
So, what do you ask, has that got to do with business. Well being a leader it gives us examples of two important elements of managing staff: expectation and transformation.... |