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Ology coaching articles, business news articles, and press releases the majority are available for publication with prior written consent from Ology

All the tools in this section have been developed by Ology, they are free to use and some even include email reports and / or feedback free of charge from one of our professional coaches. We hope you find these tools, trials and questionnaires insightful.

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Article Name
Introduction
Keeping in Touch Pays Off!

By David Little
Do you want to know the secret of increasing your conversion rate massively but without spending a fortune?  Have you ever wondered why so many successful businesses are forever bombarding you with emails or mail shots (or in some cases phone calls)? 
Recruiting The Right Person - The Missing Piece In The Jigsaw?

By Steve Lane
Everyone involved in recruitment is aware that a person’s knowledge, skills and experience, together with them having the right qualifications, are key considerations when determining a candidate’s suitability for a role. However, there is often a piece missing from the jigsaw! - Their Behaviour!
There’s no ‘I’ in Team……
What Nonsense!


By Tony Jones
How many ‘Team Effectiveness’ courses or workshops have you been on or seen where this statement is used?!
How Can Niche Marketing Grow Your Business?

By Paul Doyle
Start by defining precisely your speciality – the what of your business, typically this will encompass areas such as: your expertise, advice, methods, services, products. Now define the who of your business, the target market from which the majority of your clients come from, review your existing client base to determine if there are any common or shared features. This could be industry sector, size of company, location etc.
What is Really Going on With the Economic Downturn?

By Ross Denton
What is really going on with the economic downturn and how do I manage my business most successfully in this current environment? This is the question I am hearing over and over again from business owners and managers, from corporates to one man bands.
I Would Have Asked, but...!

By Sean Meeghan
This short article was prompted by a statement made by a friend in a seminar he gave at a recent networking event. 
Why Staying in Bed is not the Best Way to Deal with The Recession!

By Andy Key
Pulling the duvet firmly over your head and pretending the big bad world isn’t really there might work when you’re 7, but by the time you’re 47 it’s just not an effective strategy any more. The monsters just don’t go away; indeed, they get uglier. 
2009 New Year, New Goals

By Steve Lane
New Year… New Challenges… New Goals? At the end of a year and the start of a new one, and at a time when the economic climate may well be causing a few sleepless nights, you might be thinking it is a good time to take a ‘big picture’ look at your business.
The Economic Storm

By Walter Gregg
The Economic Storm and How to Get Through it - Surviving and thriving in a recession by Walter Gregg
The Bad News and
The Good News

By Pradeep Mohile
We are going to live through the worst economic times since the Thirties Depression. And very possibly worse than that. Don’t believe what you hear on Bloomberg and CNBC: most of the people on them have vested interests in talking up the markets. That is, if they know what they’re talking about...
Don't know what you DO know???

By Leigh Dorling
In many companies information and knowledge exists in many forms but for some reason it’s not shared. Leveraging the knowledge that exists in a business could be the difference between success and failure; acting before it’s too late; creating a competitive advantage by the reapplication of existing knowledge.
You Can Get Away with
Murder BUT …


by Hitesh Kanabar
In business you cant get away too long with a poor strategy. In this article we’ll look at one of the critical success factors for long term business health – business strategy, or more appropriately choosing and backing the right business strategy.
Reaching The Plateau

By Cyril Dunworth
We all know that if we are to run a marathon we need to train diligently to become fit enough to complete the gruelling race. Once we have completed the marathon we have a choice. We can stop training and be proud of the fact that we once completed a marathon. Or we can strive to improve our placing or our time in the next race...
Tough Times

By Chris Self
I don't know how any one else feels but when I look back on the past year I am somewhat surprised to find that the world has leaped into a financial crisis. You may have seen this coming and have prepared your business to survive in tough times, whereas others of us may be unprepared, in either event we have two choices...
Customer Loyalty
Is The Key


By John Brayford
What is clear is that customers rarely leave you because of price. In fact anything up to 85% of your customers may not be price sensitive at all. Around 10% will leave you for a competitor's offer, however 70% will leave you if you are perceived to be indifferent to them...
Financial Performance
and Security


By Murray Schofield
Usually shrinkage issues are concentrated in two main areas, either customer or staff theft. As a rule people tend to focus the majority of their security budget on the retail area and forget the other potentially more financially damaging areas, the office, back door or receiving...
The Science Behind
Referral Networking


By Andy Willmore
Why is it that many small business owners are bombarded by invitations to a myriad of networking events? Well, like many things in business, a numbers game...
An Uncertain Business
World – How Do I Cope?


By Martin Dobbs
We are now operating in an uncertain world and, for some business owners, this will be the first time that they have experienced the challenges that a slow down brings and they may well be wondering what they should be doing to cope...
Complaints Can Benefit
Your Business!

By David Maloney
As the economy tightens and business becomes ever more difficult, you probably think the last thing you need is a customer with a complaint...
The Pygmalion Effect

By Richard Dickinson
Pygmalion was a king in Greek mythology. He was also an exceptional sculptor who envisioned an image of a beautiful woman. Such was his picture of beauty that he was able to create an ivory statue of her... So, what do you ask, has that got to do with business. Well being a leader it gives us examples of two important elements of managing staff: expectation and transformation....

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Ology Article Archive:-

Aug08: Training without Coaching is Just Entertainment
Aug08: Surviving Business Setbacks
Aug08: Are We Really So Resistant To Change?
July08: Problem Solving
July08: Selling A Business
July08: Differentiation - Its good to be different!
June08: Bad Behaviour
June08: Is Your Coach The Real Deal?
June08: Putting the Customers First
May08: The Race Against the Competition
May08: Using Your Prime Time
May08: DIY Networking
April 08: Trusting Yourself
April 08: Coaching in Action
April 08: Effective Listing Skills
March 08: Different Behavioural Styles
March 08: Make Ad Hoc Networking Work
March 08: Imagine Business Coaching
Feb 08: Goal Focus - Are you on Target?
Feb 08: Delegation - The Full Potential
Feb 08: Communication and Leadership
Jan 08: Conduct an Effective Meeting
Jan 08: Understanding Behaviour
Jan 08: Persistence in Business
Dec 07: Breaking Through the Change Barrier
Dec 07: Selling, Telling or Asking?
Dec 07: The Quest for Fulfilment
Oct 07: The Power of Priorities
Oct 07: Massive Rise in UK Business Coaching
Oct 07: How To Make Teams Effective
Oct 07: Effective Leadership Tips
Aug 07: Free Business Evaluation
May 07: The (un)Common Sense of Business
Feb 07: The Golf Lesson that Changes a Life






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