The simplest of strategies is about “how” we get there. “There” being the business vision. The vision itself is critical – but, in my experience, most people starting out in business have an idea where there want to go. Usually, new entrepreneurs take high risks – but to them, because there is a very strong clarity of vision, these risks are manageable. What is not so clear is where the challenges lie in how to get to that vision with most efficiency and greatest effectiveness.
Every business has options – only some of these are strategically feasible, and only some of the strategic ones will eventually make the business a winner. The trouble is that most business people will judge the validity of a strategic avenue based on their own experience, their own limitations and often even their emotional attachment to one particular way of thinking. For small and medium sized businesses the management, whilst often being creative geniuses in coming up with innovative ideas, will quite frankly, not be up to the mark in coming up with the strategic analysis that can decipher worthwhile world class from worthless, alsoran.
Transport this to larger businesses that are further down the success ladder, where its often about pleasing the boss, – and you can understand why corporate politics can ultimately be the greater decider of corporate strategy.
Within coaching, a skilled coach will encourage a greater awareness – especially of those emotional blind spots. More than that, as management begin to understand their own strengths and weaknesses, there is actually a greater trust in being able to get to places where they have not been before. Now bring on those “innovative” strategic choices, and a good coach will bring one or two of his own to the table, and often a new direction or momentum becomes feasible. The glass ceiling that hinders many businesses is suddenly shattered.
Many coaches that are reputed as skilled at their trade are so because they are actually skilled business people in their own right. That alone buys them respect from their clients. However, what brings their clients success, is usually the coach’s much more disciplined and analytical approach in issues that range from business technical, to bringing the best out of people they coach. This analytical approach lends the management and coach a greater ability to work on the business – away from those distracting daily fire fighting, emotional and political issues that are a drag on business effectiveness.
Appropriate strategic choices come about because the management is continuously tuned in to where they are and where they want to go. That’s why successful businesses invest in the machinery that routinely brings forth top strategic choices – and often, that includes the services of an external skilled business person and professional coach.
Contact your nearest Ology Business Coach now.
Written by Hitesh Kanabar, Ology Coach and Business Entrepreneur, Peterborough, UK
 |
eNewsletter Sign-up & Discounts
|
| 
