Chris Baxter is a professional coach who works with people and teams to help them achieve their potential.

He specialises in working with organisations where success and change breeds uncertainty and the need for superior individual and team performance.

Chris’s strengths are in leading people to see the potential in their strengths and then filling them with the confidence to become all that they can be. He has developed a psychology based model for understanding and transforming individual performance and uses this in much of his coaching work. Chris also regularly helps his clients build high performance teams and develop their organisational culture: “The way we do things around here”.

He has worked with a variety of successful business including CJ Garland & Co, CTC Marine Engineering Projects, Imass, ITPS, Bastion Security Installations, and The Specials Laboratory.

Experience: From an inauspicious start working behind the sales counter in a builder’s merchant Chris worked his way up the corporate ladder in various manufacturing businesses to become Supply Chain Director for a fast growing and dynamic food packaging producer. Later he engineered a redundancy payment and spent a very worthwhile year studying for an MBA at Durham Business School. A brief period with a furniture retailer ended one week after his fortieth birthday, when he decided to set about the process of building his own business. Chris sums this up:

“My corporate career has given me the benefit of working regularly with the shop floor, the CEO and all levels in between. Consequently I’ve seen and experienced most aspects of running a business.  I’ve worked for profitable businesses, businesses that were reinventing themselves, green-field start-ups, fun businesses, oppressive businesses and businesses in real financial trouble. I’ve “been around the block”, seen and taken some hard knocks, but also shared in the thrill of success.”

Chris’s style is orientated toward getting his clients to take action that will transform performance. Therefore whilst helping you to find your own solutions and draw your own conclusions, Chris will collaboratively introduce his own experience and perspectives all with the aim of making significant progress as quickly as possible. Chris is values driven and his values include integrity, maximise, learning, impact, stretch and simplicity.

Accreditations/membership/qualifications

Chris continues to be trained by the International Coach Federation accredited Adler School of Professional Coaching. He is a member of the CIPD and the ICF, and graduated from Durham Business School in 2003 having studied for a full-time MBA.