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David's World Cup Win!
Football fan David Murray is hoping to miss the World Cup matches this year - he will be too busy with his booming business.
Market research consultant David suspected his company was detined for an early bath after the 2002 tournament when he was so under-employed, he was able to watch every World Cup game on TV.
So as the teams headed home, he set about turning his fortunes around. David ended two strategic alliances that were not benefiting him and he began proactively marketing his company in new sectors.
And he appointed Ology Business Coach, Richard Dickinson, to help the development of his Liverpool-based company.
Said David, 50 "It was a huge step forward. Previously, i'd only ever used bank managers or accountants for advice but Richard diagnosed by business from every angle.
"I was working seven days a week and often 12 hours a day. Now I don't work weekends and I do an hour less each day. My work-life balance has improved beyond measure"
And so has his bank balance. At the 2002 World Cup David's company, The Murray Consultancy Ltd, was turning over £40,000 but by the time this years tournament kicks off it will be nearer £160,000
He said "I can't thank Richard enough for his expertise even if it mean I won't have time to see any World Cup games this time!"
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