What makes coaching different

In order to understand why the coach approach is so effective, we must also examine the limitations and frustrations of the 3 main traditional approaches to business help and support.

Consultancy: Businesses often call in consultants because they recognise a need for outside assistance to help them move the business forward. However, the typical consultancy project does not involve the people within the organisation who will be responsible for the implementation of the changes once the consultant has gone. It is a fact that unless employees are involved in the process of change then the effectiveness of that change is significantly reduced.